Ethical persuasion training and coaching
Marketing and sales powered by psychology
Smarter marketing. Faster growth. Backed by science.



Win
more clients
Lead and sell
with confidence
Scale
predictably
Welcome to Cornish Marketing.
I’m so glad you’re here.
Want to know what makes your ideal customers say ‘yes’?
I help business owners use proven psychology to win more customers, consistently.
Belinda Shipp – Founder

Clients who trust me...
Win more of your ideal customers
You know that sinking feeling when another potential customer slips away. It isn’t just frustrating – it’s expensive.
While others make sales growth look easy, you’re left wondering what you’re missing. But there’s good news – the science of influence shouldn’t be a mystery. As one of just seven official Cialdini Institute partners based in the UK, I’ll show you exactly what makes your customers say ‘yes’…
So you can work smarter, not harder.
The best marketers don’t master tools or channels – they master the science of influence
This is what my customers say…
-Immediate impact-
Excellent workshop! Our whole team, from sales-people to accountants were fully engaged throughout. The content was incredibly practical, giving us loads of small changes that’ll make a massive impact on how we work. We walked away with complete action plans that will make an impact straight away. Brilliant stuff.
Kenny Whitelaw-Jones
Founder, Gridlines
-Informative and relevant-
A highly thoughtful, informative and evidence-based programme. Practical and relevant, it links existing sub-conscious skills and areas for professional growth, to the conscious.”
Shaun Sawyer
Trustee, CCF
– Powerful for leaders –
“As a leader I will have the opportunity to use all 7 principles of persuasion with those that I engage with on a daily basis.
The information from this program is a powerful tool for developing leaders. ”
MICHAEL MCINTOSH
Integrity leadership development
– Lots of tips and ideas –
I’ve taken so many tips and ideas from this workshop that I can now go back and apply them to my role. Thank you!! Super useful and insightful!
SHERELLE
Cornwall Air Ambulance Trust
– Fascinating and accessible –
“It was fascinating, informative and accessible – I will use many of the techniques in my charitable endeavours.”
CorALIE GREEN
Trustee, CCF
– Impact for the whole team –
“Belinda has made an impact on our whole team’s approach. We are excited to continue working with her.”
LAWRENCE HARMER
Founder, Solve Media
Want to talk?
Science of Persuasion: Your competitive advantage.
As an official partner of the Cialdini Institute, let me share insights that aren’t in the books…
Online certified practitioner course
Master proven principles that drive predictable growth through online learning and personal coaching through the only official online Cialdini program.
In-house
workshops
Transform your entire team’s ability to influence through practical, hands-on training.
Open
workshops
Join like-minded leaders to master the science of ethical influence

My promise to you...
Marketing trends come and go, but one thing doesn’t change: how people make decisions. So that’s where we’ll focus – on what works:
From social posts to websites to sales proposals, you’ll know exactly what triggers decisions. Because every interaction is an opportunity to influence.
Through practical insights, real-world exercises and expert feedback, you’ll implement small changes that deliver out-sized results. Because real change happens through doing, not just knowing.
While others chase trends, you’ll master the timeless science of influence. Because when you understand why people say ‘yes’, guesswork becomes obsolete.
Want to talk?
Perfect for you if you’re leading:
A B2B company (£1M-£50M) wanting predictable growth
- ● A professional services firm tired of losing opportunities to competitors
- ● An agency ready to transform client conversations into wins
- ● A purpose-driven organisation/charity aiming to increase your impact
So, what will you choose?
Will you stick with what you know, or master the proven science of influence?