About me

Understanding why people say ‘yes’

Thank you for finding me 🙂

Your solution is better. Your expertise is greater. So why does it feel like your competitors keep winning the deals that should be yours? I’ve been there. I know that frustration when another potential client slips through your fingers…

I understand completely.

For almost a decade as head of marketing for an internationally renowned, family-owned business, every investment felt personal – like taking money directly from the family’s pocket. Marketing agencies would pitch their “next big idea,” but I was always left with one question: How could I be certain this would resonate with our customers?

The psychology of yes

No marketer wants to rely on guesswork.

So, when I started my business as a marketing consultant, the challenge was set. I certainly didn’t want any of my clients to take unnecessary risks with their firm’s money. I knew I needed to find the answer that all business owners and marketers are looking for…

…How do you create repeatable sales from the audience you’re looking to attract?

During a late-night conversation with my daughter studying psychology, something clicked. Marketing isn’t just about channels and tactics – it’s about understanding how and why people make decisions.

This revelation led me to the Cialdini Institute, where I became one of only seven UK-based official partners. Now, I combine proven psychological principles with over two decades of marketing expertise to help businesses transform how they connect with customers.

Beyond guesswork

While others focus on trends and tactics, I help businesses master the timeless science of influence.

As both a Chartered Marketer and Fellow of the Chartered Institute of Marketing, I bring proven expertise to transform your customer relationships.

Because when you understand why people say ‘yes’, you can stop relying on guesswork and start creating predictable results. Curious to know more? I’d love to chat.