5 questions to define your target audience BEFORE you start marketing your marketing plan
Marketing

5 questions to define your target audience BEFORE you start marketing your marketing plan

You can’t target everyone. One of the biggest mistakes that most businesses make in marketing their marketing plan, is by thinking they can. They believe that their target market is defined as the people they want to sell to. So they cast their net too wide, thinking “I want to sell to everyone”. Let’s re-frame…

8 small business marketing tips you need to action today
Marketing

8 small business marketing tips you need to action today

In today’s COVID world it is more important than ever to make the most of any marketing opportunity and build relationships with customers that endure over time. Small businesses have to figure out what works so that their precious resources (time and money) are spent in all the right places and building loyal relationships is…

What is StoryBrand, and how can it benefit your business?
Brand | Marketing

What is StoryBrand, and how can it benefit your business?

Sadly, a lot of marketing today is a waste of both time and money. The reason is this: businesses start their marketing campaigns by planning what they are going to do, rather than what they are going to say.  It’s all too common to hear:  “Let’s do a video.” “We’ll run a Facebook advertising campaign.”…

Why knowing too much is killing your sales, and how to fix it.
Company insights | Marketing

Why knowing too much is killing your sales, and how to fix it.

Do your brand communications suffer from your “curse of knowledge”? Have you ever visited a website or watched an ad and thought to yourself, “I have no idea what this business sells,”? If so, whoever wrote that copy had likely fallen victim to the curse of knowledge. It’s when a business speaks in a way…

Five marketing mistakes you’re probably making… and how to avoid them
Marketing

Five marketing mistakes you’re probably making… and how to avoid them

We always assume that the best products and services are the ones that will win in the market place. We believe that as long as we offer the best services to our customers and clients that they will buy from us. This simply isn’t true.  Here’s why. The simple fact is that many great products…

What is a sales funnel and why you need one for business survival
Uncategorized

What is a sales funnel and why you need one for business survival

What is a sales funnel? Sales funnels aren’t as intimidating as they sound and trust me if you haven’t already got a sales funnel. You need one. Regardless if you are a start-up or an age-old business, a sales funnel equals survival. Why? Marketing is about building trusted relationships with your clients. Simply asking people…

Marketing books: 5 that will change the way you do business in 2020
Marketing

Marketing books: 5 that will change the way you do business in 2020

Confucius said, “You can’t pick up a book without learning something.” But it’s not just about what you learn, it’s what you do with the knowledge from the marketing books that matters. That’s why I recommend these five. Each has influenced what I do, the way I market, and the advice that I give. Building…

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