Creating a customer persona is one of the most important things you can do to help you market your business well. Why? Because it’s almost impossible to effectively get your message across if you don’t understand who you’re talking to. Let’s start by getting clear on what customer personas are. Customer personas (also known as…
It’s hard to overestimate the importance of understanding your customers’ pain points – because if customers don’t have a pain, they don’t have a need. And if they don’t have a need, you won’t have a sale. For the marketer, it’s a case of no pain, no gain. What are your customers’ pain points? Hubspot…
Every customer is human. Every human has a brain…. So it makes sense that if, as marketers and business owners we understand how the human brain works, we’ll get better results. Great things happen when you put human psychology in the centre of your marketing What are some psychological factors in marketing? 1. The human brain…
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If you’re not using testimonials in your marketing, here’s the bad news… Customers are sceptical creatures. Trust in brands is disappearing. And that’s a problem because you can use all the clever marketing tactics you want, but customers won’t buy from you unless they trust you. But it’s not all marketing doom and gloom. The…
The healthy way to market, so people listen, take action, and buy more. We all know about unhealthy marketing. It focuses on pushing the product or service being sold rather than putting the consumer’s well-being at the heart of marketing thinking. That’s uncomfortable for consumers but equally so for the marketer. Why? Because it doesn’t…
The editing process is essential to good writing. But many entrepreneurs skip editing altogether. They’re either pressed for time to get that email sent, or blog published quickly, or—I hope this isn’t you—they’re just plain lazy! Why editing is vital– Simply put, it’s less than impressive to receive written material only to find it riddled…
Each year, the new year gives us an opportunity to reassess our lives and businesses: either continue with the status quo OR do something new, exciting. Revolutionary even! Perhaps you’re satisfied with your current progress. “Why change what’s working? Why rock the boat?” And chances are, if what you’re doing is working, you’ll continue to…
If you’re a business owner, you probably feel that marketing is difficult and confusing. With so much conflicting advice, it’s easy to miss what’s really important for marketing success. And that’s costing you money. So what are the most common marketing sins that are stifling your growth? Marketing sin #1: Creating marketing that doesn’t have…
No matter how good your marketing strategy is, you get nowhere fast if it doesn’t get done. In marketing, just like in the rest of business, time is money, so what is lack of efficiency costing you? Five marketing tips to help you burn through your work. Here are five marketing hacks to help you…
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These 11 questions will give you the focus you need:
No thanks, I’ll let my competition get ahead instead
