The rule of 7 is the old marketing adage of the 1930’s. It assumes that your prospect needs to come across your message a MINIMUM of seven times before they will take action to buy your product or service. Forget it at your marketing peril. Why the rule of 7? Well, it’s quite possible that
In today’s world, finding the right target market for your products or services is vital. No-one can afford to target everyone; it is quite simply a waste of both your time and financial resources. The answer? You need to refine your market and focus your efforts. Defining your target market is a process which so
We’ve all got into the habit of measuring everything and relying on the metrics to tell the story. But often they hide the real facts. We don’t take measurement to the next stage; that all-important marketing evaluation. The metrics tell us whether a project or a campaign was a success or not. Evaluation tells us
4 reasons marketing objectives are vital for your business Ever jumped straight into a marketing task, immediately planning the tactics (action items) without first thinking about your goals and marketing objectives? It is a common mistake. You don’t feel as if you have the time to plan, you just want to get going and do
Why do you need a marketing plan? I have heard so often that a marketing plan is something that feels to big a piece of work, it sounds daunting and feels intimidating. It needn’t be; your plan should be about boiling things down in to basic and logical steps, with each element laying the foundation
Pink Germolene. If you want a single lesson in how to inspire brand loyalty beyond all reason, this is it. My husband is addicted to the stuff. Any spot, scratch or scrape and out would come that ‘magic pink cream’ that would make it better …and make it better instantly. No ifs, no buts, no
Since becoming an independent marketing consultant a few months ago I have so often been asked about brand and how to build a successful brand strategy. Following this is often a question about marketing communications or the role of social media. However your marketing communications are only a small part of the story. The next stage
I was lucky enough to speak at the Expo West 2018 food and catering trade show this week. Three days and five speeches about ‘How to build a successful brand’. Surprisingly, my first challenge was to find a decent definition to describe ‘what is a brand’. The definition of brand Look to the Oxford English
We hear so often that building brands is all about storytelling, and the pundits that tell you this are absolutely right. The most powerful brands focus their marketing messages on evoking emotions. But ever asked yourself why that is? Well, it’s all down to the science of neuro-marketing and the way that our brains work.
How well do you know your customers? You need your customers more than they need you. So getting to know your customer; continuing to understand them; and doing this better than any of your competitors should be your top priority. If you have been in business for a number of years, there is a good
