The 42-minute customer persona exercise to transform your business forever.
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The 42-minute customer persona exercise to transform your business forever.

Creating a customer persona is one of the most important things you can do to help you market your business well.  Why? Because it’s almost impossible to effectively get your message across if you don’t understand who you’re talking to.  Let’s start by getting clear on what customer personas are.  Customer personas (also known as…

How to understand your customers’ pain points: what every marketer needs to know.
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How to understand your customers’ pain points: what every marketer needs to know.

It’s hard to overestimate the importance of understanding your customers’ pain points – because if customers don’t have a pain, they don’t have a need. And if they don’t have a need, you won’t have a sale. For the marketer, it’s a case of no pain, no gain. What are your customers’ pain points? Hubspot…

How to put human psychology at the heart of your marketing…
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How to put human psychology at the heart of your marketing…

Every customer is human.  Every human has a brain…. So it makes sense that if, as marketers and business owners we understand how the human brain works, we’ll get better results. Great things happen when you put human psychology in the centre of your marketing What are some psychological factors in marketing? 1. The human brain…

How to get customer testimonials that will have prospects flocking to your door 
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How to get customer testimonials that will have prospects flocking to your door 

If you’re not using testimonials in your marketing, here’s the bad news… Customers are sceptical creatures.  Trust in brands is disappearing.  And that’s a problem because you can use all the clever marketing tactics you want, but customers won’t buy from you unless they trust you. But it’s not all marketing doom and gloom. The…

The human marketing system. 
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The human marketing system. 

The healthy way to market, so people listen, take action, and buy more. We all know about unhealthy marketing. It focuses on pushing the product or service being sold rather than putting the consumer’s well-being at the heart of marketing thinking.  That’s uncomfortable for consumers but equally so for the marketer. Why? Because it doesn’t…

How to Edit Your Own Writing

How to Edit Your Own Writing

The editing process is essential to good writing. But many entrepreneurs skip editing altogether. They’re either pressed for time to get that email sent, or blog published quickly, or—I hope this isn’t you—they’re just plain lazy! Why editing is vital– Simply put, it’s less than impressive to receive written material only to find it riddled…

Forget New Year Resolutions. Is it time for a revolution in your business instead?

Forget New Year Resolutions. Is it time for a revolution in your business instead?

Each year, the new year gives us an opportunity to reassess our lives and businesses: either continue with the status quo OR do something new, exciting. Revolutionary even!  Perhaps you’re satisfied with your current progress. “Why change what’s working? Why rock the boat?” And chances are, if what you’re doing is working, you’ll continue to…

Which of these marketing sins are you committing?
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Which of these marketing sins are you committing?

If you’re a business owner, you probably feel that marketing is difficult and confusing. With so much conflicting advice, it’s easy to miss what’s really important for marketing success. And that’s costing you money. So what are the most common marketing sins that are stifling your growth? Marketing sin #1: Creating marketing that doesn’t have…

Reduce frustration. Get your marketing done in half the time with our marketing tips.

Reduce frustration. Get your marketing done in half the time with our marketing tips.

No matter how good your marketing strategy is, you get nowhere fast if it doesn’t get done. In marketing, just like in the rest of business, time is money, so what is lack of efficiency costing you? Five marketing tips to help you burn through your work. Here are five marketing hacks to help you…

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