The healthy way to market, so people listen, take action, and buy more. We all know about unhealthy marketing. It focuses on pushing the product or service being sold rather than putting the consumer’s well-being at the heart of marketing thinking. That’s uncomfortable for consumers but equally so for the marketer. Why? Because it doesn’t…
Each year, the new year gives us an opportunity to reassess our lives and businesses: either continue with the status quo OR do something new, exciting. Revolutionary even! Perhaps you’re satisfied with your current progress. “Why change what’s working? Why rock the boat?” And chances are, if what you’re doing is working, you’ll continue to…
A good marketing plan should be as much about defining what not to do, as it is about deciding what you should. When in the planning phase, one of the hardest things is to decide which action to take going forwards. You’ve brainstormed lots of ideas, but if you chase them all, you’ll likely be…
Do your brand communications suffer from your “curse of knowledge”? Have you ever visited a website or watched an ad and thought to yourself, “I have no idea what this business sells,”? If so, whoever wrote that copy had likely fallen victim to the curse of knowledge. It’s when a business speaks in a way…
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These 11 questions will give you the focus you need:
No thanks, I’ll let my competition get ahead instead
