How to captivate customers with brand stories that inspire people to buy
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How to captivate customers with brand stories that inspire people to buy

Humans have shared information by storytelling since the beginning of time. Why? Because our brains are wired to respond to stories. This isn’t woo-woo or fluff… this is about science and the evolution of the human race. As humans, what we think, feel and do is the sum of the stories we tell ourselves. So…

Are You Writing for Impact?

Are You Writing for Impact?

One thing all entrepreneurs have in common is that we seek to influence others through our writing. We’re constantly asking ourselves questions like: ‹ How can I speak to the needs, drives and longings of my potential clients?‹ How can I convince people that my products and services will benefit them greatly?‹ How can I…

How to Edit Your Own Writing
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How to Edit Your Own Writing

The editing process is essential to good writing. But many entrepreneurs skip editing altogether. They’re either pressed for time to get that email sent, or blog published quickly, or—I hope this isn’t you—they’re just plain lazy! Why editing is vital– Simply put, it’s less than impressive to receive written material only to find it riddled…

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