It’s hard to overestimate the importance of understanding your customers’ pain points – because if customers don’t have a pain, they don’t have a need. And if they don’t have a need, you won’t have a sale. For the marketer, it’s a case of no pain, no gain. What are your customers’ pain points? Hubspot…
Every customer is human. Every human has a brain…. So it makes sense that if, as marketers and business owners we understand how the human brain works, we’ll get better results. Great things happen when you put human psychology in the centre of your marketing What are some psychological factors in marketing? 1. The human brain…
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If you’re not using testimonials in your marketing, here’s the bad news… Customers are sceptical creatures. Trust in brands is disappearing. And that’s a problem because you can use all the clever marketing tactics you want, but customers won’t buy from you unless they trust you. But it’s not all marketing doom and gloom. The…
The healthy way to market, so people listen, take action, and buy more. We all know about unhealthy marketing. It focuses on pushing the product or service being sold rather than putting the consumer’s well-being at the heart of marketing thinking. That’s uncomfortable for consumers but equally so for the marketer. Why? Because it doesn’t…
If you’re a business owner, you probably feel that marketing is difficult and confusing. With so much conflicting advice, it’s easy to miss what’s really important for marketing success. And that’s costing you money. So what are the most common marketing sins that are stifling your growth? Marketing sin #1: Creating marketing that doesn’t have…
You can’t target everyone. One of the biggest mistakes that most businesses make in their marketing plan, is by thinking they can. They believe that their target market is defined as the people they want to sell to. So they cast their net too wide, thinking “I want to sell to everyone”. Let’s re-frame that….
A good marketing plan should be as much about defining what not to do, as it is about deciding what you should. When in the planning phase, one of the hardest things is to decide which action to take going forwards. You’ve brainstormed lots of ideas, but if you chase them all, you’ll likely be…
Your words matter. Clear marketing messaging is the key to business growth. Yet, less than 1% of businesses are estimated to be able to clearly state why they should matter to their customers’ lives. Being able to explain this clearly and succinctly makes your products and services easier to sell. It’s your route to growing…
In today’s COVID world it is more important than ever to make the most of any marketing opportunity and build relationships with customers that endure over time. Small businesses have to figure out what works so that their precious resources (time and money) are spent in all the right places and building loyal relationships is…
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These 11 questions will give you the focus you need:
No thanks, I’ll let my competition get ahead instead
