Humans are social creatures. This we know – it’s the basis of our relationships, our society… and yes, our marketing strategies. But what you might not be aware of is the extent to which we rely on the opinions and actions of others when making our own decisions. I’ll give you a clue: it’s a…
Marketing is a tool for selling products and services. But like any tool, we can use it for either noble or nefarious purposes. Not all marketing methods are made equal. One might think that the test of good marketing is how effective it is in getting people to do what we want them to do….
How is your business doing? No, how is it really doing? Sometimes we get so caught up in the daily routines of our business that we don’t stop to assess how we’re really doing. Your SWOT analysis is your antidote for that. For instance: What is currently working well and what is not? …
It’s hard to overestimate the importance of understanding your customers’ pain points – because if customers don’t have a pain, they don’t have a need. And if they don’t have a need, you won’t have a sale. For the marketer, it’s a case of no pain, no gain. What are your customers’ pain points? Hubspot…
Every customer is human. Every human has a brain…. So it makes sense that if, as marketers and business owners we understand how the human brain works, we’ll get better results. Great things happen when you put human psychology in the centre of your marketing What are some psychological factors in marketing? 1. The human brain…
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If you’re not using testimonials in your marketing, here’s the bad news… Customers are sceptical creatures. Trust in brands is disappearing. And that’s a problem because you can use all the clever marketing tactics you want, but customers won’t buy from you unless they trust you. But it’s not all marketing doom and gloom. The…
The healthy way to market, so people listen, take action, and buy more. We all know about unhealthy marketing. It focuses on pushing the product or service being sold rather than putting the consumer’s well-being at the heart of marketing thinking. That’s uncomfortable for consumers but equally so for the marketer. Why? Because it doesn’t…
If you’re a business owner, you probably feel that marketing is difficult and confusing. With so much conflicting advice, it’s easy to miss what’s really important for marketing success. And that’s costing you money. So what are the most common marketing sins that are stifling your growth? Marketing sin #1: Creating marketing that doesn’t have…
You can’t target everyone. One of the biggest mistakes that most businesses make in their marketing plan, is by thinking they can. They believe that their target market is defined as the people they want to sell to. So they cast their net too wide, thinking “I want to sell to everyone”. Let’s re-frame that….
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These 11 questions will give you the focus you need:
No thanks, I’ll let my competition get ahead instead
