The 42-minute customer persona exercise to transform your business forever.
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The 42-minute customer persona exercise to transform your business forever.

Creating a customer persona is one of the most important things you can do to help you market your business well.  Why? Because it’s almost impossible to effectively get your message across if you don’t understand who you’re talking to.  Let’s start by getting clear on what customer personas are.  Customer personas (also known as…

How to understand your customers’ pain points: what every marketer needs to know.
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How to understand your customers’ pain points: what every marketer needs to know.

It’s hard to overestimate the importance of understanding your customers’ pain points – because if customers don’t have a pain, they don’t have a need. And if they don’t have a need, you won’t have a sale. For the marketer, it’s a case of no pain, no gain. What are your customers’ pain points? Hubspot…

How to Edit Your Own Writing

How to Edit Your Own Writing

The editing process is essential to good writing. But many entrepreneurs skip editing altogether. They’re either pressed for time to get that email sent, or blog published quickly, or—I hope this isn’t you—they’re just plain lazy! Why editing is vital– Simply put, it’s less than impressive to receive written material only to find it riddled…

7 easy changes that will make your website better (and Google Analytics doesn’t tell you about)

7 easy changes that will make your website better (and Google Analytics doesn’t tell you about)

Google analytics. Let’s face it; most people dig around in there for a little bit, get lost and come out again. Not only is it a confusing mix of graphs, charts and unfamiliar language, but it only tells you WHAT is happening. Whereas what you really want to know is, “WHY is that happening?”. It’s…

What is a sales funnel and why you need one for business survival

What is a sales funnel and why you need one for business survival

What is a sales funnel? Sales funnels aren’t as intimidating as they sound and trust me if you haven’t already got a sales funnel. You need one. Regardless if you are a start-up or an age-old business, a sales funnel equals survival. Why? Marketing is about building trusted relationships with your clients. Simply asking people…

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