Humans have shared information by storytelling since the beginning of time. Why? Because our brains are wired to respond to stories. This isn’t woo-woo or fluff… this is about science and the evolution of the human race. As humans, what we think, feel and do is the sum of the stories we tell ourselves. So…
If you’re not using testimonials in your marketing, here’s the bad news… Customers are sceptical creatures. Trust in brands is disappearing. And that’s a problem because you can use all the clever marketing tactics you want, but customers won’t buy from you unless they trust you. But it’s not all marketing doom and gloom. The…
The healthy way to market, so people listen, take action, and buy more. We all know about unhealthy marketing. It focuses on pushing the product or service being sold rather than putting the consumer’s well-being at the heart of marketing thinking. That’s uncomfortable for consumers but equally so for the marketer. Why? Because it doesn’t…
No matter how good your marketing strategy is, you get nowhere fast if it doesn’t get done. In marketing, just like in the rest of business, time is money, so what is lack of efficiency costing you? Five marketing tips to help you burn through your work. Here are five marketing hacks to help you…
The benefits of having a brand story. Research shows that if you use stories in marketing, you get better results. But there are very few practical examples of how to do so. For many businesses, knowing how to use a story effectively remains a mystery. What is StoryBrand? StoryBrand is the first framework designed to…
This is why storytelling is vital for your marketing success Every marketer dreams of cutting through the noise so their brand message is heard, but that’s not easy. Why? Because our customers are humans. And, unlike computers, human brains aren’t rational; they don’t make decisions based on hard data and algorithms. So, to understand how…
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These 11 questions will give you the focus you need:
No thanks, I’ll let my competition get ahead instead
