How to get customer testimonials that will have prospects flocking to your door 
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How to get customer testimonials that will have prospects flocking to your door 

If you’re not using testimonials in your marketing, here’s the bad news… Customers are sceptical creatures.  Trust in brands is disappearing.  And that’s a problem because you can use all the clever marketing tactics you want, but customers won’t buy from you unless they trust you. But it’s not all marketing doom and gloom. The…

The human marketing system. 
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The human marketing system. 

The healthy way to market, so people listen, take action, and buy more. We all know about unhealthy marketing. It focuses on pushing the product or service being sold rather than putting the consumer’s well-being at the heart of marketing thinking.  That’s uncomfortable for consumers but equally so for the marketer. Why? Because it doesn’t…

Which of these marketing sins are you committing?
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Which of these marketing sins are you committing?

If you’re a business owner, you probably feel that marketing is difficult and confusing. With so much conflicting advice, it’s easy to miss what’s really important for marketing success. And that’s costing you money. So what are the most common marketing sins that are stifling your growth? Marketing sin #1: Creating marketing that doesn’t have…

5 questions to define your target audience BEFORE you start marketing your marketing plan

5 questions to define your target audience BEFORE you start marketing your marketing plan

You can’t target everyone. One of the biggest mistakes that most businesses make in their  marketing plan, is by thinking they can. They believe that their target market is defined as the people they want to sell to. So they cast their net too wide, thinking “I want to sell to everyone”. Let’s re-frame that….

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