Brand

3 reasons why pink Germolene was a master-class in marketing

Germolene: inspiring brand loyalty beyond reason

Pink Germolene. If you want a single lesson in how to inspire brand loyalty beyond all reason, this is it. My husband is addicted to the stuff. Any spot, scratch or scrape and out would come that ‘magic pink cream’ that would make it better …and make it better instantly. No ifs, no buts, no

Brand

What is a brand?

I was lucky enough to speak at the Expo West 2018 food and catering trade show this week. Three days and five speeches about ‘How to build a successful brand’. Surprisingly, my first challenge was to find a decent definition to describe ‘what is a brand’. The definition of brand Look to the Oxford English