Customer focus

Refusing my request improved my customer experience.

What a chef taught me about the value of customer experience

Since becoming an independent marketing consultant a few months ago I have so often been asked about brand and how to build a successful brand strategy. Following this is often a question about marketing communications or the role of social media. However your marketing communications are only a small part of the story. The next stage

Customer focus

Why knowing your customer is your top priority

Know your customer - to do list

How well do you know your customers? You need your customers more than they need you. So getting to know your customer; continuing to understand them; and doing this better than any of your competitors should be your top priority. If you have been in business for a number of years, there is a good