The rule of 7 is the old marketing adage of the 1930’s. It assumes that your prospect needs to come across your message a MINIMUM of seven times before they will take action to buy your product or service. Forget it at your marketing peril. Why the rule of 7? Well, it’s quite possible that
In today’s world, finding the right target market for your products or services is vital. No-one can afford to target everyone; it is quite simply a waste of both your time and financial resources. The answer? You need to refine your market and focus your efforts. Defining your target market is a process which so
We’ve all got into the habit of measuring everything and relying on the metrics to tell the story. But often they hide the real facts. We don’t take measurement to the next stage; that all-important marketing evaluation. The metrics tell us whether a project or a campaign was a success or not. Evaluation tells us
4 reasons marketing objectives are vital for your business Ever jumped straight into a marketing task, immediately planning the tactics (action items) without first thinking about your goals and marketing objectives? It is a common mistake. You don’t feel as if you have the time to plan, you just want to get going and do
Why do you need a marketing plan? I have heard so often that a marketing plan is something that feels to big a piece of work, it sounds daunting and feels intimidating. It needn’t be; your plan should be about boiling things down in to basic and logical steps, with each element laying the foundation
We hear so often that building brands is all about storytelling, and the pundits that tell you this are absolutely right. The most powerful brands focus their marketing messages on evoking emotions. But ever asked yourself why that is? Well, it’s all down to the science of neuro-marketing and the way that our brains work.
It’s the question so many people have been asking me over the past few months. For 9 years I loved my role at Rodda’s as Marketing Manager. It is a family business with fantastic values, wonderful people that I truly admire, and great products. Why then would I ever consider leaving? The answer is this. My