IN-COMPANY ONLINE AND FACE-TO-FACE WORKSHOPS
Master the science of ethical influence
Transform how your team wins business
Let me help you…
Have you ever lost out to competitors with worse products but a more compelling message?
Do you ever struggle to articulate the value of your ideas?
Are you fed up with clients ‘needing to think about it,’ but never coming back?
Why is this ethical persuasion workshop different?
Practical
application
Turn powerful principles into real-world results through hands-on exercises.
Your team will work on actual business challenges during the workshop, applying insights to your specific situations. Because lasting change comes through doing, not just knowing.
Science-based methods
Stop relying on guesswork. Every strategy is grounded in Dr. Cialdini’s research – the world’s most cited social psychologist.
These proven principles are endorsed by leading companies like Google, Microsoft, and Apple. Why? Because they consistently deliver results.
You can’t learn this in the books!
As one of just seven UK Cialdini Institute partners, I’ll share exclusive insights and advanced applications not found in the books.
Your team will learn a systematic framework that helps identify and act on opportunities to influence ethically, taking you from understanding to practical mastery.
Science of ethical persuasion:
Your competitive advantage
As an official partner of the Cialdini Institute, let me share insights that aren’t in the books…
Full day
mastery
A complete transformation of your team’s approach to influence.
Extensive practice with real scenarios, strategic planning, and implementation workshops ensure lasting change.
Through structured practice and expert guidance, your team will learn how to identify influence opportunities and apply principles systematically.
Your team will also master the exclusive Cialdini Institute brainstorming technique, proven to generate powerful implementation ideas.
Perfect for teams wanting to embed these principles deeply into their culture.
Half-day immersion
Deep-dive into influence psychology with time to develop detailed strategies for your specific challenges.
Your team will learn the exclusive Cialdini Institute brainstorming technique, proven to generate powerful implementation ideas.
Focused on practical application, you’ll learn specific frameworks for implementing these principles in your daily interactions.
Includes expert feedback to ensure you’re on the right path.
2-hour
impact session
Immerse your team up to five universal principles of persuasion.
Perfect for teams seeking immediate insights they can apply tomorrow.
While we cover the same groundbreaking information as longer sessions, this focused format prioritises key takeaways over extended practice and team exercises.
NB: All workshops can be delivered either in-person or online
Looking for something different? No problem. I’ll tailor a package to suit you.
Want to talk?
Perfect for teams looking to…
Your three steps to lasting change...
Secure
your date
Enjoy
your training
Implement
what you’ve learned
What your team will master...
Through practical, hands-on training, your team will master the 7 proven principles of persuasion. While others rely on gut feel, you’ll understand exactly what triggers decisions – using scientifically proven shortcuts to ethical persuasion that deliver predictable results.
Reciprocity
People say yes to you if you give to them first.
Liking
People say yes to you if they like you.
Unity
People say yes to you if they have that feeling of “we-ness” with you.
Social proof
People say yes if other people are saying yes to you (particularly if the others are like them)
Authority
People say yes to people who have more authority than them (or if others in authority show that they agree with you.
Consistency
People say yes if it’s consistent with their previous actions, what they’ve said.
Scarcity
People say yes more readily when they think something is scarce.