Win more ‘yeses’
– ethically and predictably
Become a Cialdini-certified ethical influence practitioner
Struggling to move people in your direction?
You can see exactly where things need to go.
You know what needs to be done.
You know why it matters.
You present it logically.
…But people hesitate.
…They delay their decision.
…They say, “Let me think about it.”
👉 That’s the gap between knowing and influencing.
👉 …And it’s the difference between stagnation and success.
The truth is, it’s not enough to be right.
You need to know how to move people in your direction.
That’s what this course will show you.
The proven framework to win deals, lead teams & influence ethically…
This isn’t another “sales hack” or high-pressure tactic. It’s about understanding how decisions actually happen—so you can guide them.
In this Cialdini certified practitioner course, you’ll learn how to:
No guesswork. Just proven psychology-based influence techniques that feel natural-and get results.
When you understand how people make decisions, you can remove resistance, overcome hesitation, and make action feel easy.
Learn influence from the world’s leading expert
Dr. Robert Cialdini-the world’s most cited social psychologist—literally wrote the book on Influence.
Now, you can learn directly from Dr. Cialdini through:
This isn’t theory. It’s the science of influence-mastered at the source.
Now, you can learn directly from the principles that shaped the strategies of the world’s most successful companies—and apply them to your own career.
Master the science of persuasion. Get more yeses. Lead with authority.
Discover what’s not in the books…
If you’ve read Influence or Pre-Suasion, you already know the principles.
But this course goes beyond the books, revealing deeper insights, expanded applications, and real-world strategies that aren’t fully covered in Cialdini’s published works.
Enrol today and you’ll discover what’s not in the books :
ⓧ The hidden triggers that make your message impossible to ignore
ⓧ The moments when people are most open to your message (and how to create them)
ⓧ A repeatable influence framework for turning hesitation into action
ⓧ Real solutions to real influence challenges so you’ll never get stuck again
Through proven exercises and real-world practice, you’ll develop the instincts to spot – and take advantage of – the moments others miss.
Two ways to master influence.
Most people rely on guesswork and gut feeling.
But elite professionals master the science of predictable influence.
Now it’s your turn to choose your path:
OPTION 1:
E-learning + coaching
Best value
For professionals who want to go beyond theory and truly master influence.
What you get:
Perfect for: High-performers who want expert feedback, faster mastery, and real-world application
£1,700
OPTION 2:
Essential E-Learning
Independent Learning
For independent learners who want to absorb the principles and apply them at their own pace.
What you get:
Perfect for: Self-starters who want structured, expert training to implement on their own.
£1,197
Why choose coaching?
Even elite athletes have coaches.
Not because they don’t know what to do, but because a coach helps them perform when it matters most.
As your coach, I’ll help you to:
This is how the best get even better.
What’s the value of “yes”?
Think about it: How much is one more ‘yes’ worth to you?
– One more deal closed?
– One more project approved?
– One more team aligned with your vision?
Now multiply that by every week of your career…
The ability to move people is an advantage that compounds over time.
The question isn’t if influence matters.
It’s how much hesitation is costing you?
What you will learn...
Through 100+ focused video sessions, Dr. Cialdini reveals the science behind why people say “yes” – and the ethical triggers that create predictable results:
Reciprocity
Activate the natural urge to reciprocate by giving first.
Liking
Create genuine connections that naturally lead to positive responses.
Unity
Build that critical sense of “we-ness” that drives collaboration.
Social proof
Leverage the natural tendency to follow the actions of others.
Authority
Position yourself as a trusted expert others want to follow.
Consistency
Align your requests with people’s existing commitments and beliefs.
Scarcity
Create the legitimate urgency that motivates decisive action.
Ready to begin?
Here’s what happens when you click that button below:
For the Essential E-learning
Book a brief call to arrange your enrollment. Once payment is processed, you’ll receive your login details within 24 hours, giving you access to all 100+ video sessions and your full year of portal access.
For E-learning Plus Coaching
We’ll have a focused conversation about your influence goals and challenges. You’ll get clarity on whether this program aligns with your needs. If it’s a good fit, we’ll secure your spot in the next cohort.