The 42-minute customer persona exercise to transform your business forever.
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The 42-minute customer persona exercise to transform your business forever.

Creating a customer persona is one of the most important things you can do to help you market your business well.  Why? Because it’s almost impossible to effectively get your message across if you don’t understand who you’re talking to.  Let’s start by getting clear on what customer personas are.  Customer personas (also known as…

How to understand your customers’ pain points: what every marketer needs to know.
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How to understand your customers’ pain points: what every marketer needs to know.

It’s hard to overestimate the importance of understanding your customers’ pain points – because if customers don’t have a pain, they don’t have a need. And if they don’t have a need, you won’t have a sale. For the marketer, it’s a case of no pain, no gain. What are your customers’ pain points? Hubspot…

How to put human psychology at the heart of your marketing…
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How to put human psychology at the heart of your marketing…

Every customer is human.  Every human has a brain…. So it makes sense that if, as marketers and business owners we understand how the human brain works, we’ll get better results. Great things happen when you put human psychology in the centre of your marketing What are some psychological factors in marketing? 1. The human brain…

How to get customer testimonials that will have prospects flocking to your door 
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How to get customer testimonials that will have prospects flocking to your door 

If you’re not using testimonials in your marketing, here’s the bad news… Customers are sceptical creatures.  Trust in brands is disappearing.  And that’s a problem because you can use all the clever marketing tactics you want, but customers won’t buy from you unless they trust you. But it’s not all marketing doom and gloom. The…

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