Reduce frustration. Get your marketing done in half the time with our marketing tips.

Reduce frustration. Get your marketing done in half the time with our marketing tips.

No matter how good your marketing strategy is, you get nowhere fast if it doesn’t get done. In marketing, just like in the rest of business, time is money, so what is lack of efficiency costing you? Five marketing tips to help you burn through your work. Here are five marketing hacks to help you…

StoryBrand: A simple framework for developing an irresistible brand story.

StoryBrand: A simple framework for developing an irresistible brand story.

The benefits of having a brand story. Research shows that if you use stories in marketing, you get better results. But there are very few practical examples of how to do so. For many businesses, knowing how to use a story effectively remains a mystery.  What is StoryBrand? StoryBrand is the first framework designed to…

Why you should use brand storytelling for your business

Why you should use brand storytelling for your business

This is why storytelling is vital for your marketing success Every marketer dreams of cutting through the noise so their brand message is heard, but that’s not easy. Why? Because our customers are humans. And, unlike computers, human brains aren’t rational; they don’t make decisions based on hard data and algorithms. So, to understand how…

What is StoryBrand, and how can it benefit your business?
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What is StoryBrand, and how can it benefit your business?

Sadly, a lot of marketing today is a waste of both time and money. The reason is this: businesses start their marketing campaigns by planning what they are going to do, rather than what they are going to say.  It’s all too common to hear:  “Let’s do a video.” “We’ll run a Facebook advertising campaign.”…

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