Your customers words matter
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How to get customer testimonials that will have prospects flocking to your door 

If you’re not using testimonials in your marketing, here’s the bad news… Customers are sceptical creatures.  Trust in brands is disappearing.  And that’s a problem because you can use all the clever marketing tactics you want, but customers won’t buy from you unless they trust you. But it’s not all marketing doom and gloom. The…

5 questions to define your target audience BEFORE you start marketing your marketing plan

5 questions to define your target audience BEFORE you start marketing your marketing plan

You can’t target everyone. One of the biggest mistakes that most businesses make in their  marketing plan, is by thinking they can. They believe that their target market is defined as the people they want to sell to. So they cast their net too wide, thinking “I want to sell to everyone”. Let’s re-frame that….

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