7 steps to evaluating the good, the bad and the ugly of every marketing campaign
We’ve all got into the habit of measuring everything and relying on the metrics to tell the story. But often they hide the real facts.
How to supercharge your marketing objectives
Ever jumped straight into a marketing task, immediately planning the tactics (action items) without first thinking about your goals and marketing objectives? It is a common mistake.
7 reasons you need a marketing plan
I have heard so often that a marketing plan is something that feels to big a piece of work, it sounds daunting and feels intimidating. It needn’t be.
The simple reason feelings beat facts for your marketing messages
We hear so often that building brands is all about storytelling, and the pundits that tell you this are absolutely right. The most powerful brands focus their marketing messages on evoking emotions.
Why quit a job you love?
For 9 years I loved my role at Rodda’s as Marketing Manager. It is a family business with fantastic values, wonderful people that I truly admire, and great products.
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