The healthy way to market, so people listen, take action, and buy more. We all know about unhealthy marketing. It focuses on pushing the product or service being sold rather than putting the consumer’s well-being at the heart of marketing thinking. That’s uncomfortable for consumers but equally so for the marketer. Why? Because it doesn’t…
The editing process is essential to good writing. But many entrepreneurs skip editing altogether. They’re either pressed for time to get that email sent, or blog published quickly, or—I hope this isn’t you—they’re just plain lazy! Why editing is vital– Simply put, it’s less than impressive to receive written material only to find it riddled…
Each year, the new year gives us an opportunity to reassess our lives and businesses: either continue with the status quo OR do something new, exciting. Revolutionary even! Perhaps you’re satisfied with your current progress. “Why change what’s working? Why rock the boat?” And chances are, if what you’re doing is working, you’ll continue to…
If you’re a business owner, you probably feel that marketing is difficult and confusing. With so much conflicting advice, it’s easy to miss what’s really important for marketing success. And that’s costing you money. So what are the most common marketing sins that are stifling your growth? Marketing sin #1: Creating marketing that doesn’t have…
No matter how good your marketing strategy is, you get nowhere fast if it doesn’t get done. In marketing, just like in the rest of business, time is money, so what is lack of efficiency costing you? Five marketing tips to help you burn through your work. Here are five marketing hacks to help you…
The benefits of having a brand story. Research shows that if you use stories in marketing, you get better results. But there are very few practical examples of how to do so. For many businesses, knowing how to use a story effectively remains a mystery. What is StoryBrand? StoryBrand is the first framework designed to…
This is why storytelling is vital for your marketing success Every marketer dreams of cutting through the noise so their brand message is heard, but that’s not easy. Why? Because our customers are humans. And, unlike computers, human brains aren’t rational; they don’t make decisions based on hard data and algorithms. So, to understand how…
Google analytics. Let’s face it; most people dig around in there for a little bit, get lost and come out again. Not only is it a confusing mix of graphs, charts and unfamiliar language, but it only tells you WHAT is happening. Whereas what you really want to know is, “WHY is that happening?”. It’s…
You can’t target everyone. One of the biggest mistakes that most businesses make in their marketing plan, is by thinking they can. They believe that their target market is defined as the people they want to sell to. So they cast their net too wide, thinking “I want to sell to everyone”. Let’s re-frame that….
A good marketing plan should be as much about defining what not to do, as it is about deciding what you should. When in the planning phase, one of the hardest things is to decide which action to take going forwards. You’ve brainstormed lots of ideas, but if you chase them all, you’ll likely be…
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These 11 questions will give you the focus you need:
No thanks, I’ll let my competition get ahead instead
