Pink Germolene. If you want a single lesson in how to inspire brand loyalty beyond all reason, this is it. Could it have been accidental, or was it pure marketing genius?
The best customer experiences come with unexpected touches; the small things that show you that someone has taken a little extra time to think about your customer needs.
We hear so often that building brands is all about storytelling, and the pundits that tell you this are absolutely right. The most powerful brands focus their marketing messages on evoking emotions.
You need your customers more than they need you. So getting to know your customer; continuing to understand them; and doing this better than any of your competitors should be your top priority.