3 reasons why pink Germolene was a master-class in marketing
Pink Germolene. If you want a single lesson in how to inspire brand loyalty beyond all reason, this is it. Could it have been accidental, or was it pure marketing genius?
Refusing my request improved my customer experience.
The best customer experiences come with unexpected touches; the small things that show you that someone has taken a little extra time to think about your customer needs.
What is a brand?
Your brand is everything that your customer or client thinks when they think of your business. The important thing is that your brand exists only in the minds of your consumers.
The simple reason feelings beat facts for your marketing messages
We hear so often that building brands is all about storytelling, and the pundits that tell you this are absolutely right. The most powerful brands focus their marketing messages on evoking emotions.
Why knowing your customer is your top priority
You need your customers more than they need you. So getting to know your customer; continuing to understand them; and doing this better than any of your competitors should be your top priority.
Why quit a job you love?
For 9 years I loved my role at Rodda’s as Marketing Manager. It is a family business with fantastic values, wonderful people that I truly admire, and great products.
