8 questions you MUST ask about your target market
In today’s world, finding the right target market for your products or services is vital. No-one can afford to target everyone; it is quite simply a waste of both your time and financial resources.
7 steps to evaluating the good, the bad and the ugly of every marketing campaign
We’ve all got into the habit of measuring everything and relying on the metrics to tell the story. But often they hide the real facts.
How to supercharge your marketing objectives
Ever jumped straight into a marketing task, immediately planning the tactics (action items) without first thinking about your goals and marketing objectives? It is a common mistake.
7 reasons you need a marketing plan
I have heard so often that a marketing plan is something that feels to big a piece of work, it sounds daunting and feels intimidating. It needn’t be.
3 reasons why pink Germolene was a master-class in marketing
Pink Germolene. If you want a single lesson in how to inspire brand loyalty beyond all reason, this is it. Could it have been accidental, or was it pure marketing genius?
Refusing my request improved my customer experience.
The best customer experiences come with unexpected touches; the small things that show you that someone has taken a little extra time to think about your customer needs.
What is a brand?
Your brand is everything that your customer or client thinks when they think of your business. The important thing is that your brand exists only in the minds of your consumers.
The simple reason feelings beat facts for your marketing messages
We hear so often that building brands is all about storytelling, and the pundits that tell you this are absolutely right. The most powerful brands focus their marketing messages on evoking emotions.
Why knowing your customer is your top priority
You need your customers more than they need you. So getting to know your customer; continuing to understand them; and doing this better than any of your competitors should be your top priority.
Why quit a job you love?
For 9 years I loved my role at Rodda’s as Marketing Manager. It is a family business with fantastic values, wonderful people that I truly admire, and great products.
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