Five marketing mistakes you’re probably making… and how to avoid them

Five marketing mistakes you’re probably making… and how to avoid them

We always assume that the best products and services are the ones that will win in the market place. We believe that as long as we offer the best services to our customers and clients that they will buy from us. This simply isn’t true.  Here’s why. The simple fact is that many great products…

What is a sales funnel and why you need one for business survival

What is a sales funnel and why you need one for business survival

What is a sales funnel? Sales funnels aren’t as intimidating as they sound and trust me if you haven’t already got a sales funnel. You need one. Regardless if you are a start-up or an age-old business, a sales funnel equals survival. Why? Marketing is about building trusted relationships with your clients. Simply asking people…

Marketing books: 5 that will change the way you do business in 2020

Marketing books: 5 that will change the way you do business in 2020

Confucius said, “You can’t pick up a book without learning something.” But it’s not just about what you learn, it’s what you do with the knowledge from the marketing books that matters. That’s why I recommend these five. Each has influenced what I do, the way I market, and the advice that I give. Building…

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