We always assume that the best products and services are the ones that will win in the market place. We believe that as long as we offer the best services to our customers and clients that they will buy from us. This simply isn’t true. Here’s why. The simple fact is that many great products…
What is a sales funnel? Sales funnels aren’t as intimidating as they sound and trust me if you haven’t already got a sales funnel. You need one. Regardless if you are a start-up or an age-old business, a sales funnel equals survival. Why? Marketing is about building trusted relationships with your clients. Simply asking people…
When was the last time you reviewed the marketing message on your website? More importantly, when was the last time you reviewed your website through the eyes of your customer? If there is one thing you do today to improve your marketing results, this is it. Website viewers are busy; with so many things competing…
Confucius said, “You can’t pick up a book without learning something.” But it’s not just about what you learn, it’s what you do with the knowledge from the marketing books that matters. That’s why I recommend these five. Each has influenced what I do, the way I market, and the advice that I give. Building…
Are you concerned about wasting time and money on marketing that doesn’t work? Do you know what works and what doesn’t? Do you find it difficult to know what to say, and how to say it? Are your sales unpredictable? Your simple 5 step marketing plan is the key to the growth you are looking…
The rule of 7 is the old marketing adage of the 1930’s. It assumes that your prospect needs to come across your message a MINIMUM of seven times before they will buy your product.
In today’s world, finding the right target market for your products or services is vital. No-one can afford to target everyone; it is quite simply a waste of both your time and financial resources.
We’ve all got into the habit of measuring everything and relying on the metrics to tell the story. But often they hide the real facts.
Ever jumped straight into a marketing task, immediately planning the tactics (action items) without first thinking about your goals and marketing objectives? It is a common mistake.
I have heard so often that a marketing plan is something that feels to big a piece of work, it sounds daunting and feels intimidating. It needn’t be.
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These 11 questions will give you the focus you need:
No thanks, I’ll let my competition get ahead instead
