StoryBrand: A simple framework for developing an irresistible brand story.

StoryBrand: A simple framework for developing an irresistible brand story.

The benefits of having a brand story. Research shows that if you use stories in marketing, you get better results. But there are very few practical examples of how to do so. For many businesses, knowing how to use a story effectively remains a mystery.  What is StoryBrand? StoryBrand is the first framework designed to…

Why you should use brand storytelling for your business

Why you should use brand storytelling for your business

This is why storytelling is vital for your marketing success Every marketer dreams of cutting through the noise so their brand message is heard, but that’s not easy. Why? Because our customers are humans. And, unlike computers, human brains aren’t rational; they don’t make decisions based on hard data and algorithms. So, to understand how…

7 easy changes that will make your website better (and Google Analytics doesn’t tell you about)

7 easy changes that will make your website better (and Google Analytics doesn’t tell you about)

Google analytics. Let’s face it; most people dig around in there for a little bit, get lost and come out again. Not only is it a confusing mix of graphs, charts and unfamiliar language, but it only tells you WHAT is happening. Whereas what you really want to know is, “WHY is that happening?”. It’s…

5 questions to define your target audience BEFORE you start marketing your marketing plan

5 questions to define your target audience BEFORE you start marketing your marketing plan

You can’t target everyone. One of the biggest mistakes that most businesses make in their  marketing plan, is by thinking they can. They believe that their target market is defined as the people they want to sell to. So they cast their net too wide, thinking “I want to sell to everyone”. Let’s re-frame that….

8 small business marketing tips you need to action today

8 small business marketing tips you need to action today

In today’s COVID world it is more important than ever to make the most of any marketing opportunity and build relationships with customers that endure over time. Small businesses have to figure out what works so that their precious resources (time and money) are spent in all the right places and building loyal relationships is…

What is StoryBrand, and how can it benefit your business?
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What is StoryBrand, and how can it benefit your business?

Sadly, a lot of marketing today is a waste of both time and money. The reason is this: businesses start their marketing campaigns by planning what they are going to do, rather than what they are going to say.  It’s all too common to hear:  “Let’s do a video.” “We’ll run a Facebook advertising campaign.”…

Why knowing too much is killing your sales, and how to fix it.
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Why knowing too much is killing your sales, and how to fix it.

Do your brand communications suffer from your “curse of knowledge”? Have you ever visited a website or watched an ad and thought to yourself, “I have no idea what this business sells,”? If so, whoever wrote that copy had likely fallen victim to the curse of knowledge. It’s when a business speaks in a way…

Five marketing mistakes you’re probably making… and how to avoid them

Five marketing mistakes you’re probably making… and how to avoid them

We always assume that the best products and services are the ones that will win in the market place. We believe that as long as we offer the best services to our customers and clients that they will buy from us. This simply isn’t true.  Here’s why. The simple fact is that many great products…

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