In today’s world, finding the right target market for your products or services is vital. No-one can afford to target everyone; it is quite simply a waste of both your time and financial resources.

We’ve all got into the habit of measuring everything and relying on the metrics to tell the story. But often they hide the real facts.

Ever jumped straight into a marketing task, immediately planning the tactics (action items) without first thinking about your goals and marketing objectives?  It is a common mistake.

I have heard so often that a marketing plan is something that feels to big a piece of work, it sounds daunting and feels intimidating. It needn’t be.

We hear so often that building brands is all about storytelling, and the pundits that tell you this are absolutely right. The most powerful brands focus their marketing messages on evoking emotions.

For 9 years I loved my role at Rodda’s as Marketing Manager. It is a family business with fantastic values, wonderful people that I truly admire, and great products.